Plain English Summary: Use this website honestly and legally. Don't copy our content without permission. We are not liable for decisions you make based on what you read here. Our client service agreements are governed separately. If you have questions, just ask us.
Acceptance of Terms
By accessing or using the website located at activationfactory.com (the "Website"), you confirm that you have read, understood, and agree to be bound by these Terms of Use ("Terms") and our Privacy Policy, which is incorporated into these Terms by reference.
If you do not agree to these Terms, you must not access or use the Website. Your continued use of the Website following any updates to these Terms constitutes your acceptance of the revised Terms.
These Terms apply to all visitors, users, and any other individuals who access the Website, regardless of whether they are existing clients, prospective clients, or members of the general public.
About This Website
This Website is owned and operated by Activation Factory, a full-service experiential marketing and brand activation agency headquartered in Karachi, Pakistan.
The Website is intended to:
- Provide information about Activation Factory's services, capabilities, and portfolio
- Allow prospective and existing clients to contact us and submit project enquiries
- Showcase our work, case studies, and industry expertise
- Publish insights, articles, and resources relevant to the brand activation and experiential marketing industry
The Website is provided for informational and commercial enquiry purposes only. It does not constitute a binding offer, contract, or guarantee of any service or outcome.
Permitted Use
You may use this Website for the following lawful purposes:
- Browsing and reading the content published on the Website for personal or business information purposes
- Submitting enquiries, project briefs, and proposal requests through the contact forms provided
- Sharing links to pages on this Website through social media or email, provided you do so in a fair and non-misleading manner
- Printing or saving individual pages for your own personal reference, provided you do not modify the content
All other uses require our prior written consent. If you are unsure whether your intended use is permitted, please contact us before proceeding.
Prohibited Use
You agree that you will not use this Website to:
- Engage in any activity that is unlawful, fraudulent, or harmful under the laws of Pakistan or any other applicable jurisdiction
- Copy, reproduce, republish, distribute, or commercially exploit any content from this Website without our express written permission
- Scrape, crawl, or systematically extract data from the Website using automated tools or bots
- Introduce or transmit any viruses, malware, or other malicious code that may damage, disrupt, or impair the Website or its infrastructure
- Attempt to gain unauthorised access to any part of the Website, its servers, or any systems connected to it
- Submit false, misleading, or fraudulent information through any contact or enquiry form
- Impersonate Activation Factory, any of our employees, or any other person or entity
- Use the Website in a way that could damage our reputation or bring Activation Factory into disrepute
- Attempt to interfere with the proper functioning of the Website through denial-of-service attacks, excessive traffic, or other means
- Use the Website for any unsolicited commercial communications (spam) directed at us or third parties
We reserve the right to restrict or terminate your access to the Website if we believe you are in violation of these Terms, without notice or liability.
Intellectual Property
All content published on this Website — including but not limited to text, copy, photographs, graphics, logos, icons, design layouts, video content, case studies, and all other materials — is the intellectual property of Activation Factory or its respective rights holders, and is protected by applicable copyright, trademark, and intellectual property laws.
What you may not do without written permission:
- Copy or reproduce any substantial part of the Website's content
- Use our logo, brand name, or any other trademarks associated with Activation Factory
- Republish, sell, or sub-license any content from this Website
- Use our case studies, project descriptions, or client names for your own marketing purposes
- Modify or create derivative works based on any content from this Website
Client work and portfolio content: Where the Website displays work produced for clients, such content is reproduced with the knowledge and agreement of those clients and remains subject to any applicable client confidentiality arrangements. Third-party brand names, logos, and trademarks referenced in our portfolio remain the property of their respective owners.
To request permission to use any content from this Website, please contact us at info@activationfactory.com.
Content & Accuracy
We make reasonable efforts to ensure that the information on this Website is accurate, current, and complete. However, we do not warrant or guarantee the accuracy, completeness, or suitability of any content for any particular purpose.
The Website may contain:
- Service descriptions that are subject to change without notice
- Case study information that reflects the state of a project at time of publication
- Statistical claims and figures that are estimates based on internal data
- Opinions and perspectives expressed as editorial content, not as professional advice
Nothing on this Website constitutes legal, financial, marketing, or professional advice. You should not rely on any content from this Website as a substitute for obtaining appropriate professional guidance for your specific situation.
Third-Party Links
This Website may contain hyperlinks to third-party websites, including our social media profiles and external resources. These links are provided for your convenience and information only.
Activation Factory does not endorse, control, or take responsibility for the content, privacy practices, or accuracy of any third-party website. Accessing any linked third-party website is entirely at your own risk, and you should review the applicable terms of use and privacy policies of those sites.
The presence of a link to a third-party website does not imply any affiliation, sponsorship, or commercial relationship between Activation Factory and that website's owner, unless expressly stated.
Disclaimer of Warranties
Important: This Website is provided on an "as is" and "as available" basis, without any warranty of any kind, express or implied.
To the fullest extent permitted by applicable law, Activation Factory disclaims all warranties, including but not limited to:
- Warranties of merchantability, fitness for a particular purpose, or non-infringement
- Warranties that the Website will be available at all times, uninterrupted, or error-free
- Warranties that the Website or its servers are free from viruses or other harmful components
- Warranties regarding the accuracy, completeness, or timeliness of any content on the Website
We reserve the right to modify, suspend, or discontinue any aspect of the Website at any time without notice or liability.
Limitation of Liability
To the maximum extent permitted by applicable law, Activation Factory, its directors, employees, contractors, and agents shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising from:
- Your access to or use of (or inability to access or use) the Website
- Any reliance on information or content published on the Website
- Any errors, omissions, or inaccuracies in the Website's content
- Any unauthorised access to or alteration of your data or transmissions
- Any conduct or content of any third party on or linked from the Website
- Any technical failures, interruptions, or delays affecting the Website
This limitation applies regardless of whether such damages were foreseeable or whether Activation Factory was advised of the possibility of such damages. Some jurisdictions do not allow the exclusion of certain warranties or limitations on liability, so some of the above exclusions may not apply to you.
In any event, our total aggregate liability to you for any claim arising out of or related to your use of the Website shall not exceed PKR 10,000 (Pakistani Rupees Ten Thousand).
Indemnification
You agree to indemnify, defend, and hold harmless Activation Factory and its directors, employees, contractors, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to:
- Your use of the Website in violation of these Terms
- Any content you submit through the Website that is false, misleading, or infringes the rights of a third party
- Your violation of any applicable law or regulation in connection with your use of the Website
- Any infringement of third-party intellectual property rights caused by your use of the Website
Service Engagement Terms
These Terms of Use govern your use of this Website only. They do not constitute or replace any agreement for the provision of services by Activation Factory.
If you engage Activation Factory to provide services, the terms and conditions of that engagement will be set out in a separate Service Agreement, Statement of Work, or Project Proposal issued by Activation Factory. In the event of any conflict between these Website Terms and a signed service agreement, the signed service agreement shall take precedence.
Key principles that apply to all service engagements with Activation Factory include:
- Scope of work: All deliverables are defined in the agreed project proposal or statement of work. Changes to scope require a written amendment.
- Payment: Payment terms are specified in each project agreement. Activation Factory typically requires a deposit before work commences.
- Intellectual property: Ownership of work product is transferred to the client upon receipt of full payment, unless otherwise agreed in writing.
- Confidentiality: Both parties agree to maintain the confidentiality of proprietary information shared during the engagement (see Section 12).
- Client responsibilities: Timely provision of briefs, approvals, content, and access to venues or locations required for project execution is the client's responsibility. Delays caused by the client may affect delivery timelines.
Confidentiality
In the course of submitting an enquiry, receiving a proposal, or engaging our services, you may share or receive confidential information. Both parties agree to treat such information with appropriate care.
Our commitment to you: Any information you share with us through the Website's contact forms, by email, or during business discussions — including project briefs, budgets, brand strategies, and business plans — will be treated as confidential. We will not disclose it to third parties except as necessary to fulfil your request or as required by law.
Your commitment to us: Any proprietary information we share with you — including proposal content, pricing structures, creative concepts, and methodologies — is provided in confidence for evaluation purposes only and may not be disclosed to third parties, used to brief other agencies, or reproduced without our consent.
These confidentiality obligations survive the termination of any business relationship between the parties. If a formal service engagement requires more detailed confidentiality provisions, these will be set out in the relevant service agreement or a separate Non-Disclosure Agreement (NDA).
Governing Law & Jurisdiction
These Terms of Use are governed by and construed in accordance with the laws of the Islamic Republic of Pakistan, without regard to its conflict of law principles.
Any dispute, controversy, or claim arising out of or in connection with these Terms, or the breach, termination, or validity thereof, shall be subject to the exclusive jurisdiction of the courts of Karachi, Pakistan.
If any provision of these Terms is found to be unlawful, void, or unenforceable under applicable law, that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.
Our failure to enforce any right or provision under these Terms shall not constitute a waiver of that right or provision unless acknowledged and agreed to by us in writing.
Changes to These Terms
Activation Factory reserves the right to modify these Terms of Use at any time. When we make changes, we will update the "Last Updated" date at the top of this page.
It is your responsibility to review these Terms periodically. Your continued use of the Website after any changes are posted constitutes your acceptance of the revised Terms.
If the changes are material and you are an active client, we will make reasonable efforts to notify you via the contact details we hold for you.
Contact Us
If you have any questions about these Terms of Use, wish to report a violation, or need to request permission for any use of our content, please contact us:
Activation Factory
2nd Floor, SF-2, 30-D South Park Avenue, DHA Phase 2, Karachi, Pakistan
info@activationfactory.com
Also see our related legal document:
Privacy Policy — How we collect and use your personal dataQuestions about these terms?
If anything in this document is unclear or you have a specific question about how it applies to you, email us and we'll respond within 2 business days.