Summary: We collect only what we need, we do not sell your data, we do not share it with third parties except where required to operate our services, and you can ask us to delete it at any time. Read on for the full details.
Who We Are
This Privacy Policy applies to Activation Factory ("we", "us", "our"), a full-service experiential marketing and brand activation agency headquartered at:
Activation Factory
2nd Floor, SF-2, 30-D South Park Avenue
DHA Phase 2, Karachi, Pakistan
Email: info@activationfactory.com
This policy governs the personal information we collect through our website at activationfactory.com (the "Website"), as well as through direct business enquiries, proposals, and client engagements.
Information We Collect
We collect personal information in the following ways:
Information You Provide Directly
- Contact and enquiry forms: When you submit a proposal request or contact form, we collect your name, company name, email address, phone number, and the details of your enquiry.
- Email and direct communications: When you email or message us directly, we collect the content of that communication and any personal details you include.
- Client onboarding: When you engage us for services, we may collect additional business information including company registration details, billing information, and project briefs.
Information Collected Automatically
- Usage data: We use analytics tools (such as Google Analytics) that automatically collect information about how you interact with our Website — including pages visited, time spent, referring URLs, and device/browser type.
- IP address: Your IP address is logged automatically by our web hosting infrastructure. This is used for security and server management purposes.
- Cookies: We use cookies to improve Website functionality and measure performance. See the Cookies section below for details.
Information We Do Not Collect
- We do not collect payment card numbers or banking details through the Website.
- We do not collect sensitive personal data such as health information, government ID numbers, or biometric data.
- We do not knowingly collect personal information from children under the age of 16.
How We Use Your Information
We use the personal information we collect for the following purposes:
- Responding to enquiries: To review and respond to proposal requests, questions, and messages submitted through the Website or sent to us directly.
- Service delivery: To manage client projects, communicate about briefs, and deliver the services you have engaged us for.
- Business communications: To send relevant updates, project information, and service-related communications to existing clients and contacts.
- Marketing communications: With your consent, to send news, case studies, and capability updates about Activation Factory. You can opt out at any time.
- Website improvement: To analyse how visitors use our Website so we can improve content, navigation, and user experience.
- Legal and compliance: To comply with applicable laws, regulations, or legal obligations, and to protect the rights and safety of Activation Factory, our clients, and third parties.
- Business administration: For accounting, invoicing, and record-keeping purposes related to client engagements.
We will not use your personal information for any purpose other than those described above without notifying you and, where required, obtaining your consent.
Legal Basis for Processing
We process your personal information on the following legal grounds:
- Contractual necessity: Processing required to deliver services you have contracted us for or to take steps at your request before entering into a contract.
- Legitimate interests: Processing necessary for our legitimate business interests — such as responding to enquiries, improving our Website, and maintaining records — provided these interests are not overridden by your rights.
- Consent: Where we send marketing communications or use non-essential cookies, we do so on the basis of your consent, which you may withdraw at any time.
- Legal obligation: Where we are required to process data to comply with a legal or regulatory obligation.
Data Sharing & Disclosure
We do not sell, rent, or trade your personal information to any third party.
We may share your information in the following limited circumstances:
- Service providers: We use trusted third-party service providers to operate our Website and business — including web hosting, email delivery, and analytics platforms. These providers only process your data on our behalf and are contractually required to keep it confidential and secure.
- Professional advisors: Our legal, accounting, and financial advisors may access information where necessary to provide their professional services to us.
- Legal requirements: We may disclose your information if required to do so by law, court order, or a competent regulatory authority, or to protect the legal rights and safety of Activation Factory or third parties.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the relevant successor entity. We will notify you before any such transfer occurs.
We do not transfer your personal data outside of Pakistan except where necessary for the operation of the Website (e.g., use of internationally hosted platforms such as Google Analytics). Where such transfers occur, we ensure appropriate safeguards are in place.
Cookies & Tracking Technologies
Our Website uses cookies — small text files stored on your device — and similar tracking technologies. We use the following types:
- Essential cookies: Required for the Website to function correctly. These cannot be disabled. They include session management and security cookies.
- Analytics cookies: We use Google Analytics to understand how visitors use our Website. These cookies collect anonymous, aggregated data about page views, session duration, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
- Marketing cookies: If we run advertising campaigns, we may use remarketing cookies (Google Ads, LinkedIn Insight Tag) to show relevant ads to Website visitors on other platforms. These are only placed with your consent.
You can manage or disable cookies through your browser settings at any time. Disabling essential cookies may affect the functionality of the Website.
Data Retention
We retain your personal information only for as long as necessary for the purposes described in this policy, or as required by applicable law.
- Enquiry and contact form data: Retained for up to 2 years from the date of enquiry, unless a business relationship is established.
- Client data: Retained for the duration of the client relationship and for a further 5 years to comply with legal and financial record-keeping obligations.
- Marketing data: Retained until you withdraw consent or unsubscribe, whichever comes first.
- Website analytics data: Retained in accordance with the Google Analytics data retention settings, which we set to 26 months.
When data is no longer required, it is securely deleted or anonymised.
Your Rights
You have the following rights regarding your personal information held by Activation Factory:
- Right of access: You may request a copy of the personal information we hold about you.
- Right to rectification: You may ask us to correct any inaccurate or incomplete personal information.
- Right to erasure: You may request that we delete your personal information, subject to any legal obligations we have to retain it.
- Right to restrict processing: You may ask us to limit how we use your personal information in certain circumstances.
- Right to data portability: You may request that we provide your personal information in a structured, machine-readable format.
- Right to object: You may object to our processing of your personal information where we rely on legitimate interests as the legal basis, or where we use it for direct marketing.
- Right to withdraw consent: Where we process data on the basis of consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
To exercise any of these rights, please contact us at info@activationfactory.com. We will respond to all valid requests within 30 days.
Data Security
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction.
These measures include:
- SSL/TLS encryption on all Website data transmissions (HTTPS)
- Access controls limiting who within our team can access personal data
- Use of reputable, security-accredited hosting and service providers
- Regular review of our data handling practices and security measures
While we use all reasonable efforts to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we will notify you promptly in the event of any data breach that affects your personal information.
Third-Party Links
Our Website may contain links to third-party websites, including our social media profiles (Instagram, LinkedIn, Facebook, YouTube). This Privacy Policy applies only to the Activation Factory website and does not cover third-party websites.
We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policy of any external website you visit.
Children's Privacy
Our Website and services are intended for business and professional use. We do not knowingly collect personal information from individuals under the age of 16.
If you believe that a child under 16 has provided us with personal information, please contact us at info@activationfactory.com and we will take steps to delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically. Your continued use of the Website following any changes constitutes your acceptance of the updated policy.
If the changes materially affect how we process your personal information, we will make reasonable efforts to notify you directly (e.g., by email if we hold your contact details).
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the personal information we hold about you, please contact us:
Activation Factory
2nd Floor, SF-2, 30-D South Park Avenue, DHA Phase 2, Karachi, Pakistan
info@activationfactory.com
We aim to respond to all privacy-related requests within 30 business days.
Have a question about your data?
Our team is happy to help with any privacy-related enquiry. Email us directly and we'll get back to you within 30 business days.